Online selling – according to the European Statistical Office Eurostat every sixth company based in the EU, with at least ten employees, received last year orders via internet or applications. Selling via internet is even more spread in Slovenian companies – every fifth company is dealing with online business.
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Online trading enables to expand business across national boundaries and to get customers from other countries. The goal of European Commission is creating of a digital internal market in which online trading will become smooth as sales in normal trade within each country.
Online selling mostly takes place within the country
Almost all (97%) of the companies that are dealing with online seling also sell in their own country. Less than half (44%) also sell in other EU Member States. More than a quarter (28%) are selling in non-EU countries. The most active in selling to other EU States are Cypriot companies (71%) and Austrian (69%). Above average are also Slovenian companies (51%).
Most problems are due to high shipping costs
Most European companies did not report problems with online selling. Entrepreneurs pointed that the biggest obstacle for presence on the web are high costs of sending and returning of goods.
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Online selling is most widespread in Ireland and Sweden
Among the Member States, online selling is mostly used by companies in Ireland (26%), Sweden (25%) and Denmark (24%). On the opposite side of the scale are Romania, Bulgaria and Poland. Slovenia is 20% above the average.
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